Google's Trillion-Dollar Dilemma: What If the End of Search Is Just the Beginning?

For twenty years, we've lived by a simple, unspoken rule: when you want to know something, you "Google it." We type our questions into a clean white box, and in return, we get a list of blue links—a map to the vast library of the internet.

This model has built one of the most potent and profitable empires in human history. It's so ingrained in our behavi…